The rating means how we rank the state for independent and semi-independent agents that broker insurance cases. California Gets and Deserves the top rating of 2nd. What a great marketing opportunity this provides not only for recruiting but for outside product sales targeting agents with sizable incomes.
The first step is to match up this information with the demand from our clients: insurance company recruiting directors, regional recruiters, brokerage firms, wholesalers, independent marketing firms, state managing general agents and other classifications of insurance marketers.. Next we factor in economic, demographic, and educational data. Last, and certainly not least, we evaluate feedback received from recruiting firms that recently marketed their products to California insurance agents.
California is an amazing close runner up to Florida as the ideal recruiting state. California insurance agents rank as champion in this category. That is the ratio of total licensed agents to those that independently broker of insurance products. California insurance agents are overwhelmingly open minded to offers from insurance advertisers. The experienced California insurance agents are keen to above the ordinary products to broker the prime products to their clients. Slightly over 53,000 insurance brokering agents call California home.
The number of supersized career life agencies with 50 to 350 agents is surprisingly small in California. Especially when comparing it to other larger states. In particular the New England area states. The factor of less large career agencies keeps agent turnover distinctively lower than normal. Also in California metropolitan southern areas, traffic congestion plays a major role. This directly effects how far an agent will reasonably travel to reach a client. It also effects their office locations, attending a seminar, or feeding the gas tank.
This has a rebound result. The amount and percentage of personal producing General Agents in California, that are home based far exceeds all other states.. This distinct characteristic is especially true in the metro Los Angeles area. The majority of California’s small office General Agents have worked their way into the top earning brackets of insurance salespeople nationwide.
For recruiting California insurance agents there are two areas where top agents are not relentlessly pursued. The first is the Central area, which we distinguish as zip sectional centers 930-939. Second, less competition of recruiting California insurance agents is found in the northern part of California. The northern area encompasses zip sectional centers 940-960. These California insurance agents do not receive the extensive intruding telemarketing, unwanted email blasting, irritating faxes, or dull mailings their southern counterparts are overwhelming and consistently blasted with.
However to retain your producer, your product must remain strong. In turn, this requires your sales marketing letter for obtaining leads to recruit agents to be superior to any competitors. Of course maintaining a strong agent relationship is unmatched for retaining agents when your smartest competitors are relentlessly hunting down your best producers.
Here is a very unique reason, yet overlooked, California agents make you more money. Look at the average cost of owning a home in just about any up and coming area of California. Compare these housing costs to some upscale cities in southern states, or even Texas. The price is often triple! Currently, It is now estimated the 1/3 of the homes in the Metro L.A. dollars sell for a million dollars or more. This means that California insurance agents require being more open-minded to upgrading ways to increase their insurance income. It is a simple matter of survival. California agents need to make money and lots of it. Translated to production, it provides an unparalleled need to write mighty premiums and policy after policy.
California is a treasure chest for recruiting marketing experts seeking profitable rewards.
On the reverse side, look at the less experienced and mostly captive California insurance agents. If the newly recruited California insurance agent ends up making $40,000 or less during their four years, count him or her long gone. In the vast majority of states, real estate agents desiring higher income make the transition to selling insurance. In California it is the opposite. Just selling one million dollar home every 3 months would translate to $60,000 at a minimum. How many California insurance agents do you know that net over $50,000 income their first year? (It won’t take a calculator to figure out). That is the best reason to forget the rookies, and go for the pros.
With over 50% of the agents residing in the largest 5 counties, concentrating recruiting on the other counties will increase your results. TIP: The Metropolitan Los Angeles area, zips 900-919, receive over 65% of agent marketing list order requests. Leave L.A. The exception is when your sales marketing letter to California insurance agents is not for contracting agents, but for selling them other products. Segmenting your list to reach only the most affluent areas, directs targeting that is tailored to your marketing audience.
Some important statistical information on licensed California insurance agents.
State Population 2005 – 36,135,000, Population Change 2000-2005 +6.5%.
Agents per thousand residents is 3.0 (ideal), People per square mile is 217.
Median Family income is $58,330.00. Income rank to all state is 13.
High Schools graduates are at 76.8%, and College degree education is 26.6%
The senior citizen population is at only 10.7%.
The largest counties in California are Los Angeles, Orange, San Diego, San Bernardino, Santa Clara, and Riverside, with the first 5 counties comprising 50% of the population.
Well published author, Don Yerke likes to concentrate on what you don’t know or what no one else dares to print. Tell it like it is. Watch for his new paperback book debuting on Amazon this spring loaded with great insurance marketing and recruiting information. The website address is [http://www.agentsinsurancemarketing.com] Come and get your FREE “Think and Grow Rich” Ebook by Napoleon Hill instantly.